If you can’t communicate and present the strategy effectively, you’ve just wasted all your work and time…
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EP. 7 | Lisa Bowers
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Storytelling doesn’t have to be complicated. Learn this ONE thing and you can infuse “story” into all your communications.
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EP. 6 | Stephanie Ouyoumjian
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Surely, branding has no place in healthcare. It is an industry where there are ample facts and figures, where it’s heavily regulated by government institutions, where clinical evidence is needed for approval, where decisions can have life and death consequences.
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EP. 5 | Geoff Curtis
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Your goto messaging exercise is a 4-hour brainstorm. Yeah, don’t do that to your colleagues or clients 😱
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EP. 4 | Abner Mason
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When we can't communicate in a way for people to receive it, it doesn't matter at all what we say.
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EP. 3 | Abenaa Hayes
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I passed out. And the only times I realized that I passed out was when I woke up.
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EP. 2 | Scott Nelson
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EP. 1 | Brennan Marilla
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EP. 0 | TRAILER
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The SWOT analysis is a 2x2 matrix superstar, it’s in every strategy textbook and probably taught to millions of students every year. However, it’s often used WRONGLY. Find out the right way to SWOT!
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Branding is NOT marketing. So when organizations thinking they are the same thing, the brand is in jeopardy! Learn what can transpire when this happens…
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Positioning is a strategic concept that’s been around for decades, but most people get it wrong. How do you use positioning in the healthcare space? Or in any space where there is a complex web of stakeholders? In this blog post, I’ll break it down for you…
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Every company has an intrinsic DNA. And it is imperative that its brand reflects its DNA in order for its expression to be authentic and real. What is your healthcare company’s DNA type?
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Healthy brands are brands that are high performing. I’ll share five principles that I’ve seen that when followed, drives performance amidst external forces.
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A framework to figure out what problems you need to solve for your brand
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