Branding is NOT marketing. So when organizations thinking they are the same thing, the brand is in jeopardy! Learn what can transpire when this happens…
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Positioning is a strategic concept that’s been around for decades, but most people get it wrong. How do you use positioning in the healthcare space? Or in any space where there is a complex web of stakeholders? In this blog post, I’ll break it down for you…
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Every company has an intrinsic DNA. And it is imperative that its brand reflects its DNA in order for its expression to be authentic and real. What is your healthcare company’s DNA type?
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A framework to figure out what problems you need to solve for your brand
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You try and try and try to build a brand that’s loved, but sometimes branding does fail, and here are the top 10 reasons why.
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