Logos have a very specific purpose. It needs to be memorable. It’s the symbol that will evoke all the memories, feelings and perceptions accumulated in your mind from every touch point it has with you.
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You try and try and try to build a brand that’s loved, but sometimes branding does fail, and here are the top 10 reasons why.
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So you have a fantastic idea for a product and you want to build a brand from scratch. How do you do that? In this post I'll show you the specific steps to building a brand that resonates, that gets you sales and really develop the kind of visuals, verbals and experiences that your audiences will love.
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Building brands in healthcare has its own set of nuances and challenges to overcome. It can be very easy to fall prey to seemingly positionable territories–in other industries it may be so, but in healthcare, brands have to dig deeper.
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The first in a series of book summaries where I cover the key points of brand books I think are pretty badass. Welcome to Badass Brand Books! The BBBs! This book by Mark Miller and Ted Vaughn gives us a great insight into how do we infuse brand into the culture of an organization. A fantastic book filled with numerous stories and great tips on how to really bring a brand aligned culture to life.
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It can be confusing out there, where branding is confused with marketing and communications don’t even get mentioned.
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Purpose vision, mission. What are they here to do? Do you need all of them? When you look at companies today, some companies put out a purpose statement, some companies put out a mission statement and a vision statement, but does it really matter?
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Brand architecture is the reason why some companies have to pour money into a gazillion brands and some companies just focus on one brand.
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What do brands and branding have to do with human potential? I would say everything because brand is really a reflection of who we are as people, as humans, how we think, how we make decisions, how we make memories, how we feel. Learn about five life lessons that applies to branding.
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What is positioning? Does it matter? Does everything need one? Is it just for products? Before you communicate anything, before you write messaging and a narrative, you need to start with positioning.
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What I'm about to tell you will change how you view the world. I'll tell you why everything is a brand and why branding is everything. It is the fundamental way we make decisions as humans.
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I stare at the shower head thinking I don’t really want to do this, I didn’t work out this morning, I already feel cold. Maybe I can institute a "workout rule" before a cold shower...
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What is a habit? We all know what it is, because we all have them, but when can we truly categorize it as a habit? When does it truly become auto pilot? My belief is that a habit is formed when you find yourself noticing when you don't do something rather than when you do something. Feeling the film of build up on your teeth when you haven't brushed your teeth, feeling lethargic when you haven't worked out for the day.
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Wow. 15 days of getting to bed by 10pm, sometimes 9.30pm and being awake at 4.30am, cutting my sleep by about an hour, but it almost seems normal now. Two weeks ago, it felt pretty ridiculous to even say I want to do that.
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These first seven days were tough. I sat in the dark for 15 min on day three and after shoveling snow the night before day five, I really did not want to get up.
My inner voice continued to dish out undermining thoughts and was really loud. It kept telling me how early it was and my writing was essentially useless and it was not going to change anything. And I just kept telling myself these three things…
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I am not a morning person, but I had to give this a shot. My silent alarm buzzed and I frantically tapped on it to shut it off. I bought a Fitbit especially for this experiment as I wanted a quiet way to wake up without disturbing my wife. My reptilian brain was on full throttle before I rolled out from under the covers. "why don't we start on a Monday?"
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