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Brand activation is not just ads and promotions, run through the clock framework to see how you can build brand at every step of the customer journey.

Storytelling doesn’t have to be complicated. Learn this ONE thing and you can infuse “story” into all your communications.

Surely, branding has no place in healthcare. It is an industry where there are ample facts and figures, where it’s heavily regulated by government institutions, where clinical evidence is needed for approval, where decisions can have life and death consequences.

Your goto messaging exercise is a 4-hour brainstorm. Yeah, don’t do that to your colleagues or clients 😱