Read all previous issues of Healthy Brand Mondays here.
Positioning is a strategic concept that’s been around for decades, but most people get it wrong. How do you use positioning in the healthcare space? Or in any space where there is a complex web of stakeholders? In this blog post, I’ll break it down for you…
Read MoreEvery company has an intrinsic DNA. And it is imperative that its brand reflects its DNA in order for its expression to be authentic and real. What is your healthcare company’s DNA type?
Read MoreHealthy brands are brands that are high performing. I’ll share five principles that I’ve seen that when followed, drives performance amidst external forces.
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