EP. 12 | SPECIAL EPISODE
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EP. 11 | Carrie Lewis
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EP. 10 | Gary Grates
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Objectives and Key Results (OKRs) is a goal setting and management tool created by Andy Grove. And it’s been used at companies like Google, Allbirds, Netflix, and many others.
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Brand activation is not just ads and promotions, run through the clock framework to see how you can build brand at every step of the customer journey.
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Storytelling doesn’t have to be complicated. Learn this ONE thing and you can infuse “story” into all your communications.
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Surely, branding has no place in healthcare. It is an industry where there are ample facts and figures, where it’s heavily regulated by government institutions, where clinical evidence is needed for approval, where decisions can have life and death consequences.
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Your goto messaging exercise is a 4-hour brainstorm. Yeah, don’t do that to your colleagues or clients 😱
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I passed out. And the only times I realized that I passed out was when I woke up.
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The SWOT analysis is a 2x2 matrix superstar, it’s in every strategy textbook and probably taught to millions of students every year. However, it’s often used WRONGLY. Find out the right way to SWOT!
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Branding is NOT marketing. So when organizations thinking they are the same thing, the brand is in jeopardy! Learn what can transpire when this happens…
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Positioning is a strategic concept that’s been around for decades, but most people get it wrong. How do you use positioning in the healthcare space? Or in any space where there is a complex web of stakeholders? In this blog post, I’ll break it down for you…
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Every company has an intrinsic DNA. And it is imperative that its brand reflects its DNA in order for its expression to be authentic and real. What is your healthcare company’s DNA type?
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Healthy brands are brands that are high performing. I’ll share five principles that I’ve seen that when followed, drives performance amidst external forces.
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A framework to figure out what problems you need to solve for your brand
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Logos have a very specific purpose. It needs to be memorable. It’s the symbol that will evoke all the memories, feelings and perceptions accumulated in your mind from every touch point it has with you.
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You try and try and try to build a brand that’s loved, but sometimes branding does fail, and here are the top 10 reasons why.
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Building brands in healthcare has its own set of nuances and challenges to overcome. It can be very easy to fall prey to seemingly positionable territories–in other industries it may be so, but in healthcare, brands have to dig deeper.
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The first in a series of book summaries where I cover the key points of brand books I think are pretty badass. Welcome to Badass Brand Books! The BBBs! This book by Mark Miller and Ted Vaughn gives us a great insight into how do we infuse brand into the culture of an organization. A fantastic book filled with numerous stories and great tips on how to really bring a brand aligned culture to life.
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It can be confusing out there, where branding is confused with marketing and communications don’t even get mentioned.
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