Read all previous issues of Healthy Brand Mondays here.
Positioning is a strategic concept that’s been around for decades, but most people get it wrong. How do you use positioning in the healthcare space? Or in any space where there is a complex web of stakeholders? In this blog post, I’ll break it down for you…
Read MoreHealthy brands are brands that are high performing. I’ll share five principles that I’ve seen that when followed, drives performance amidst external forces.
Read MoreA framework to figure out what problems you need to solve for your brand
Read MoreLogos have a very specific purpose. It needs to be memorable. It’s the symbol that will evoke all the memories, feelings and perceptions accumulated in your mind from every touch point it has with you.
Read MoreYou try and try and try to build a brand that’s loved, but sometimes branding does fail, and here are the top 10 reasons why.
Read MoreSo you have a fantastic idea for a product and you want to build a brand from scratch. How do you do that? In this post I'll show you the specific steps to building a brand that resonates, that gets you sales and really develop the kind of visuals, verbals and experiences that your audiences will love.
Read MoreBuilding brands in healthcare has its own set of nuances and challenges to overcome. It can be very easy to fall prey to seemingly positionable territories–in other industries it may be so, but in healthcare, brands have to dig deeper.
Read MoreIt can be confusing out there, where branding is confused with marketing and communications don’t even get mentioned.
Read MoreBrand architecture is the reason why some companies have to pour money into a gazillion brands and some companies just focus on one brand.
Read MoreWhat is positioning? Does it matter? Does everything need one? Is it just for products? Before you communicate anything, before you write messaging and a narrative, you need to start with positioning.
Read MoreWhat I'm about to tell you will change how you view the world. I'll tell you why everything is a brand and why branding is everything. It is the fundamental way we make decisions as humans.
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