Read all previous issues of Healthy Brand Mondays here.
Purpose vision, mission. What are they here to do? Do you need all of them? When you look at companies today, some companies put out a purpose statement, some companies put out a mission statement and a vision statement, but does it really matter?
Read MoreBrand architecture is the reason why some companies have to pour money into a gazillion brands and some companies just focus on one brand.
Read MoreWhat is positioning? Does it matter? Does everything need one? Is it just for products? Before you communicate anything, before you write messaging and a narrative, you need to start with positioning.
Read MoreWhat I'm about to tell you will change how you view the world. I'll tell you why everything is a brand and why branding is everything. It is the fundamental way we make decisions as humans.
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