Personal Brand: Stop Chasing Opportunities on LINKEDIN and Have Them Come to You Instead
In this episode of the Legend Effect Podcast, host Howie Chan interviews Jasmin (Jay) Alić, THE LinkedIn coach and the one who rewrote the entire LinkedIn playbook by leading with generosity, relationship, and authenticity.
They delve into a whole new way of looking at LinkedIn, the fact that this platform can actually flip your trajectory, and how to get you there. The discussion emphasizes the impact of having a strong personal brand on LinkedIn.
Jasmin provides the strategies needed to build a strong personal brand on LinkedIn, how to approach clients for smooth conversions, the type of content that will truly cause an impact, and, ultimately, how to stop chasing opportunities and have them come to you instead.
03:51 The Fastest Rapper in the Balkans
04:53 Jay’s passion for writing and his well-loved BlackBerry phone
06:31 How Jay retired from rap
08:28 Jay’s origin story as a LinkedIn coach
12:41 How to stop chasing opportunities and have them come to you instead
15:29 F.A.I.L. and pivoting as you build your brand and business
18:00 Three things you need to do to build your personal brand on LinkedIn
22:58 Always go for a warm outreach instead of a cold outreach
25:53 Be human first and an expert sales agent second
28:06 Jay’s greatest issue with LinkedIn right now
30:36 Let go of combative marketing, you don’t need it
32:42 The importance of sharing truly valuable content for free
37:38 How Jay’s life has come full circle, not once but twice
42:48 The post everyone should write and revisit over time
45:22 Embrace the cringe, it’ll change your life
46:59 A letter to Jasmin’s younger self
From Our Guest:
Learn more about Jay’s SaaS company, Linkbound.io.
Join Jay’s community, Link Up, "THE community for LinkedIners".
Want prospects to become customers and passers-by to become fans?
Sign up for Behavior Blueprint, my FREE 7-day email course.
Legendary Quotes:
“ Most people genuinely do not fail. They just quit too soon. They quit too early. They quit right before they reach that threshold, that milestone where a client reaches out or someone is finally ready to buy from them.” – Jasmin Alić
“ LinkedIn isn't about making you feel seen. It's about making your prospects feel seen and heard. That's where conversion happens. That's what the nurturing process is for.” – Jasmin Alić
“ Instead of asking, ‘What if nobody likes it?’ Ask, ‘What if somebody likes it?’ Instead of asking, ‘What if nobody reads it?’ Okay, but what if somebody reads it? What if your ideal client reads it? What if someone reads it and you literally change their entire life?” – Jasmin Alić
It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽
Join Legend Letters: The newsletter that helps you influence human behavior for good using principles based on human truths..
📩 Try Legend Letters.
Follow, subscribe, and don’t forget to leave a rating and review!