Influencing Behavior: Your Audience Is Playing a STATUS GAME. Will You Help Them WIN or Continue MISSING the Mark? [SOLO SESH]
In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions) – he is bringing you the best strategies and ideas from scientific studies and the legends among us so you can live your version of legendary.
Today, he discusses why status is the hidden force behind decision-making and one of the biggest mistakes businesses and individuals make: misreading their audience's status game.
The discussion emphasizes how you can create an unshakable connection with your audience if you align with their status game. Howie provides three things that will allow you to align your messaging and brand with the right status signals to connect with your audience and not repel it.
Episode Breakdown:
02:12 The secret goal of our lives
02:52 A time when Apple got it very, very wrong with an ad
05:12 The status games played by different audiences
06:16 Three things to help you align with your target audience’s status game
07:52 How to nail it with your messaging, services, and products
From Me:
Catch up with my interview with Will Storr in episode 17 of the podcast: Storytelling: The TRUTH About What It Means to Be Human And The Secret to Influence with Legend Will Storr.
Get the book, The Status Game.
Watch the Apple iPad Pro Ad gone wrong here.
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Legendary Quotes:
“ Every decision, consciously or subconsciously, is about this one thing. This one thing that runs our lives, whether we like it or not. It's status and social positioning.” – Howie Chan
“You need to understand the status game your audience is playing. Every industry, niche, and audience are playing a game. And if you misread it, you lose trust. Simple as that. But if you align with it, you can create this unshakable connection.” – Howie Chan
“ Your job isn't to change that [status] game, it's to understand it and position your solution, your product, or whatever call to action that you want to make as the key to helping [your target audience] win it.” – Howie Chan
It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽
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