What does online analytics mean for healthcare companies?

As a marketer, it means giving me another set of data to segment and target my customers. New set of tools to tackle very traditional marketing challenges:

  • Who do I engage with for the most ROI?
  • How should I engage to move them down the funnel?

With databases centered around physicians and other professions in healthcare, it has become increasingly efficient to find out who drives conversation, what are they saying and what is their network online. Wouldn’t you want this type of information to inform your marketing strategies? I know I would.

Check out: MDigital Life

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