The problem with storytelling

In the book by Robert McKee, Story: Style, Structure, Substance and the Principles of Screenwriting, he asserts that there is a big story problem. In short, there is a tremendous lack of good ones. As a veteran in the film business, he never had the problem of rejecting a script that tells a wonderful story but had terrible grammar and literary technique. A good story is what matters, everything else can be fixed. I draw the same parallel to business presentations, sales pitches or anytime you need to influence someone to do something. Wonderfully crafted pieces are far and few between. We have all been either guilty of it or a subject of terrible presentations that bored everyone to tears. Lets make a promise to no longer impose our problem on our dear audience, lets commit to creating, crafting and telling delectable stories, where ever we go.

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