content marketing

29 Nov: Content overload

There is so much content in the world today. Every company wants to publish content, every organization is trying to get your attention. In addition, every person in the world is potentially a media channel. With this much content in the world, how is it even possible to get your word out? From the perspective of a consumer of information, how do you expect to find the stories you care about? With options and a multitude of choices, a paralysis of sorts naturally arises. As humans, we will continue to stick with a few channels that give us information. It used to be the 9 o’clock news, now it’s the twitter and Facebook feed. Do I really want these channels to curate content for me? Perhaps we need to get back to the fundamentals: For organizations: – Spread your word one person at a time, through conviction, emotion and a…

#9story9

04 Jun: What is #9story9?

We all tell stories. When we were young we told stories to our parents so they would let us stay up late. When we were older, we would tell stories to our teachers so we wouldn’t get punished. In the work place, we tell stories to win business, get a promotion, or simply recount our events. It goes on and on. The topic of story telling has risen through the ranks and has become quite the center of attention in today’s world of content marketing. I have read a few books on story telling and am pretty convinced that we all need to be better story tellers, but I have some questions: How can we be better story tellers as writers, presenters, designers, artists etc.? What are the similarities to leverage across the different context of story telling and what are the crucial differences? What are the 3 simple things…