Storytelling tips #7: Use it to motivate

storytelling quote

One of the biggest factor of productivity and retention for employees is feeling connected to the organization. By constantly telling stories from your customers, you help the organization understand their purpose and how each individual contributes to the customer experience. In the medical device industry, patients are often brought into the companies to share how the products have touched their lives through touching and thoughtful stories. Use those stories, we all deserve them.

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