“Story” more than meets the marketers eye

Robert McKee’s book: “Story: Substance, Structure, Style and the Principles of Screenwriting” is an absolutely amazing reference for screenwriters. But even more than a reference for screenwriters, it has provided me, a mere marketer with some pretty tremendous insights that will directly impact what I do. Storytelling is not just about films and screenplays, it’s fundamental to being human and what more useful to a marketer than a book that reveals human truths? “Story” is a wicked weapon in the marketers arsenal and like a good climax: “Inevitable and Unexpected”

Some questions I will answer in upcoming posts and draw insights for all kinds of storytellers:

  1. What do great screenplays and presentations have in common and why should we care? (Hint: Something Nancy Duarte found in her research in: Resonate: Present Visual Stories that Transform Audiences)
  2. What makes a person sit through a movie? Even more revealing, what makes a person want to sit through a BAD movie? How can we use this for good not evil?
  3. What are the 5 parts of story design and how can marketers and business professionals apply it?
  4. What can we learn from transitions and compositions of screenplays?
  5. What does screenwriting reveal about the best way to put together a story or presentation?

Stay tuned!

(#9story9 stats: 1/99 pieces of info digested, 3/33 posts)

But what is #9story9?

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