Robert McKee’s book: “Story: Substance, Structure, Style and the Principles of Screenwriting” is an absolutely amazing reference for screenwriters. But even more than a reference for screenwriters, it has provided me, a mere marketer with some pretty tremendous insights that will directly impact what I do. Storytelling is not just about films and screenplays, it’s fundamental to being human and what more useful to a marketer than a book that reveals human truths? “Story” is a wicked weapon in the marketers arsenal and like a good climax: “Inevitable and Unexpected”
Some questions I will answer in upcoming posts and draw insights for all kinds of storytellers:
- What do great screenplays and presentations have in common and why should we care? (Hint: Something Nancy Duarte found in her research in: Resonate: Present Visual Stories that Transform Audiences)
- What makes a person sit through a movie? Even more revealing, what makes a person want to sit through a BAD movie? How can we use this for good not evil?
- What are the 5 parts of story design and how can marketers and business professionals apply it?
- What can we learn from transitions and compositions of screenplays?
- What does screenwriting reveal about the best way to put together a story or presentation?
(#9story9 stats: 1/99 pieces of info digested, 3/33 posts)