The world is now in the attention deficit era. Tweets, Vine videos, constant bombardment of texts, notifications and GIFs have made us all crave content that is punchy, quick and delivers an emotion. Even when you try and describe something important in a meeting or in a conversation at the dinner table, if you are not entertaining and delivering your thoughts succinctly, you lose your audience. Worst yet, they whip out their smart phone and start tapping away.
So what is a communicator to do? What do we all do? Start using metaphors, and start to boil all your words down to something short and meaningful. If we start talking about branding, this is how I’ll kick off our conversation:
” Don’t attempt to express your brand, you should instead brand your expression”
Wanna learn more?