Don’t complete your visual story

A picture says a thousand words? Maybe it needs to be less verbose. A picture that tells an entire story is stable, it’s safe, it says it all. You get nods when you tell an entire story using a picture. A picture of an apple is just that, an apple. Your audience will look at it, acknowledge and move on. A picture of an apple while having a headline that reads “Apple” is just plain condescending to your audience. Don’t ever do that. But a picture of an apple with a headline that reads “Orange”, now there’s intrigue. Just like a real story, give your audience a reason to be hooked, give them a gap between expectation and reality, give them a reason not to pass on your real story that is yet to be told.

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