Books

15 Jul: “Story” more than meets the marketers eye

Robert McKee’s book: “Story: Substance, Structure, Style and the Principles of Screenwriting” is an absolutely amazing reference for screenwriters. But even more than a reference for screenwriters, it has provided me, a mere marketer with some pretty tremendous insights that will directly impact what I do. Storytelling is not just about films and screenplays, it’s fundamental to being human and what more useful to a marketer than a book that reveals human truths? “Story” is a wicked weapon in the marketers arsenal and like a good climax: “Inevitable and Unexpected” Some questions I will answer in upcoming posts and draw insights for all kinds of storytellers: What do great screenplays and presentations have in common and why should we care? (Hint: Something Nancy Duarte found in her research in: Resonate: Present Visual Stories that Transform Audiences) What makes a person sit through a movie? Even more revealing, what makes a…

09 Jan: GEM #6

Anyone who knows Seth Godin should already have read Linchpin. I am somehow late to the party! Seth gives amazing insights about your career and how to be indispensable in this age where workers are minimal-ized by processes and systems. Seth uses the term “emotional labor”, which is the key to being indispensable. His advice also leads us to be the artist and creative beings that we all are! GEM #6 – LinchpinMy top 3 book quotes:1. “Work is nothing but a platform for art and the emotional labor that goes with it”2. “Passion isn’t project specific, it’s people specific”3. “Transferring your passion to your job is far easier than finding a job that happens to match your passion” Linchpin is a must read for anyone who wants to be free of the “work” and perform art on a daily basis in any career. It will motivate you to face…

24 Aug: GEM #5

John Maxwell does an incredible job boiling down the “laws” of leadership, 21 to be exact. After reading this book, it definitely seems to me that only a handful of leaders in the world are practicing every law and great leaders are definitely hard to come by. A clear, succinct book with numerous examples that show you the way to being the best leader you can be. GEM #5: The 21 irrefutable laws of leadershipSPECIAL BONUS! My top 5 quotes:1. “Leadership is influence, nothing more, nothing less”2. “Leadership is developed daily, not in a day”3. “People don’t care how much you know until they know how much you care”4. “You are the message, people buy into the leader first, then the vision”5. “A leader’s lasting value is measured by succession” Use this as a guide in all your future leadership endeavors and I know you will be successful. I’m preparing…

29 Jun: GEM #4

An absolute awesome read, Scott Bedbury gives his learnings at Nike and Starbucks which, under his watch, became one of the most well known brands in the world. He goes through 8 crucial and distinct principles to achieve brand leadership, but I will yet again condense and give you my top three learnings. GEM #4: A new brand world My top three ideas from the book1. Support innovative products with emotional branding as emotional connections last longer (safety, love, affection, belongingness, esteem and self actualization)2. Brands are defined by a lifetime of collective experiences and actions… so are WE!3. Fight for brand stewardship with a CBO (chief branding officer) that will control all aspects of customer experience at every single touch point to ensure brand consistency both internally and externally

01 Jun: GEM #3

This book was an absolute stunner! An easy read that will open your eyes to relationships and how an organization can leverage the insights in this book for team building, conflict resolution, and leadership development. GEM#3: Leadership and self-deception My top 3 ideas from the book1. Be extremely self aware on how you treat people as it starts a vicious cycle of stress, conflict, poor team work etc.2. Acknowledge that everybody slips one time or another, do not try to be perfect, instead always try to be better3. Don’t worry about how others are helping you, instead think about how you can help others

17 May: GEM #2

To be a successful leader and visionary, it is extremely important to communicate with impact. What does that mean? Do we have to leave them wanting more? Do we have to entertain and wow our audiences? Do we have to come across as passionate and very clear on where we are going? I believe it’s all of these and more. The way to lead that will help your organization understand the why and the purpose of their existence is to communicate in a way that inspires and conveys the purpose/vision with a bang. This easy to read book gives many examples of strong communicators and the secrets of their success. I definitely used these to my advantage as part of my interview, but more importantly it adds to my arsenal when delivering business presentations GEM #2: 10 simple secrets of the world’s greatest business communicators My top 3 ideas from…

08 May: GEM #1

Growing up, I was never pushed to read, and so I never really found much joy in reading. Perhaps a few novels here and there, but that’s about it. It’s only during the past couple of years that I devoured books and read as if I was afraid I would not get to the gems out there before I hit the bucket. There are so many great books that changed what I do on a daily basis and I will start to post them here. The first one is really a book that changed how I read books. Something that caught my eye in a second hand book store and when I browsed through it, I instantly knew this was the one I was searching for. I do not really read fiction, and I think that is something that will slowly be added to my list of books. For now,…